Ben got famous on instagram after his cousin talked him into posting a picture. After a while he was posting 12 pictures a day and getting over 60,000 likes on each of them. His mother noticed something was going on in October 2012 when he started getting mobbed by girls in the street.
He is so popular that even his dogs instagram account has over 45,000 followers. His dog is called Batman.
By March 2013 he had 700,000+ followers on instagram. On March 18th 2013 it was announced that Ben had a record deal with Sony! In an article about Ben’s success in March 2013 it said:
But it will require losing the “Instagram boy” moniker, and to that end, Lasnier is already attempting a rebrand, limiting the selfies to four a day.
This rebranding could explain why he deleted all of his YouTube videos, and some of his Instagram pics. When fans noticed he tweeted:
My Instagram ISN’T hacked!
I’m just deleting some of my old pictures, I will post many BETTER pictures from now on! I love my fans!❤
His fans are known as Benzilers or Lasniators.